Jeff Bogan
Thursday February 29, 2024
“Our primary job is to make our client the hero (not to make ourselves look good).”
According to Jeff, there’s nothing like the adrenaline rush that builds from pre-production through the run of show. He finds the process exciting and nerve-wracking; it’s what he loves about the job. Leading our production teams, including digital, technical and event producers, Jeff delivers the superb scenic production and event operations that our clients expect.
Along with 25+ years’ industry experience, Jeff applies his highly analytical, yet pragmatic approach to each of our projects as well as an eagerness to help others at every turn.
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Messaging, Campaigns + Brand Alignment
“Story First” Event Design (Part 3): Plotting Activations
What you need to know Taking a “Story First” approach to event activations boosts engagement and makes a lasting impact. Inviting attendees into the center of the action takes them from being passive observers to active participants. Part one of our series on “Story First” event planning introduces why and how to establish a cohesive...
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Messaging, Campaigns + Brand Alignment
“Story First” Event Design (Part 2): Setting the Scene
What you need to know In a “Story First” event planning approach, the setting is about so much more than where your event is held. Settings evoke a mood, but they also have the power to define and even change characters. Think of the deep, dark forest in fairy tales or the Millennium Falcon in...
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How to Take a “Story First” Approach to Event Planning (Part 1)
What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections....
6 Min Read