Sarah Haines
Thursday February 29, 2024
“I believe every event is an opportunity to tell a story. Our teams approach each event as more than a moment in time, but as part of the overall employee, customer and partner journey with our clients’ brands.”
Sarah is a leader dedicated to transforming ideas into unforgettable experiences. She empowers a dynamic team of event experts to deliver on client goals with integrity, teamwork and an unwavering commitment to excellence. Passionate and admittedly competitive, you can often find Sarah on the sidelines of her sons’ sporting events, giving back to her community or climbing the Peloton leaderboard.
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9 Ways Space Planning Informs Event Strategy
Space planning is the first step in developing an event’s environmental design. Whether the event is in a convention center, at a cultural venue or courses through city streets, understanding all the unique features and constraints of a space puts effective event planning in motion. For creative event strategists, space planning is much more than...
4 Min Read
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Scale Your Story: How Event Video Production Amplifies Emotional Connection
What you need to know In creative event strategy, messaging must transcend the event environment. Video production opens endless possibilities for amplifying storytelling across platforms: Approach video as a must-have asset that anchors your event, with a return on investment that extends long afterward. From pre-show teasers to post-show takeaways, videos serve marketing, training and...
4 Min Read
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Perfectly Timed Technical Production with Karim Kassab
What you need to know Keeping his cool is part of Karim Kassab’s professional DNA. As a seasoned event producer with over 35 years of hands-on experience, he supervises teams to integrate ambitious technical elements across large-scale programs and events. Staging, lighting, audio, video and special effects—Karim introduces vivid elements into complex technical environments. All...
7 Min Read