What you need to know When people ask about the lasting impression of an event, the question is often framed around flavor: What kind of taste did the experience leave? Content and messaging matter. But for creative event marketers who want to create a positive memory, incorporating multisensory elements is a must. Caring for the…
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What you need to know When top performers achieve career heights, they’re looking for more than spectacular views. Earning a corporate incentive trip signals entry into an elite circle. Especially when organizations merge luxury settings with high-impact events that participants could never coordinate on their own. Appealing to competitive personalities requires activations that go beyond…
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What you need to know Before attendees fully engage in an event experience, they must feel safe. That’s why security planning is foundational for successful live events, at any scale. From hosting a group of executives for an intimate dinner to a city-wide celebration in the streets: behind every seamless experience is a well-designed safety…
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Space planning is the first step in developing an event’s environmental design. Whether the event is in a convention center, at a cultural venue or courses through city streets, understanding all the unique features and constraints of a space puts effective event planning in motion. For creative event strategists, space planning is much more than…
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What you need to know Keeping his cool is part of Karim Kassab’s professional DNA. As a seasoned event producer with over 35 years of hands-on experience, he supervises teams to integrate ambitious technical elements across large-scale programs and events. Staging, lighting, audio, video and special effects—Karim introduces vivid elements into complex technical environments. All…
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Event design draws us out of our everyday environments. Dynamic displays, scenic builds and dramatic stages capture the audience’s attention. Customized spaces come together thanks to the behind-the-scenes talents of environmental designers. These solution-oriented event production experts believe great event design shouldn’t just look incredible. Thoughtful design elements open minds and promote interaction. Here are…
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As artificial intelligence (AI) emerges as a redefining force in creative event production, curiosity is key. Experimenting with prompts helps Hartmann Studios’ production designer, Greg Sullivan, leverage industry-disrupting tools to inspire and streamline his work. He’s defined his dynamic career around constantly learning to meet the next wave of technological advancements. In the mid-1990s, when…
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What you need to know Jayne Samuels’ background as a performer informs her approach to event production. A former dancer, she embraces the complex choreography of staging corporate events as a fun, fast-paced challenge. As an executive keynote producer, Jayne leads dozens of team members toward achieving event visions that entertain and inspire audiences. She…
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What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections….
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