Space planning is the first step in developing an event’s environmental design. Whether the event is in a convention center, at a cultural venue or courses through city streets, understanding all the unique features and constraints of a space puts effective event planning in motion. For creative event strategists, space planning is much more than…
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What you need to know Keeping his cool is part of Karim Kassab’s professional DNA. As a seasoned event producer with over 35 years of hands-on experience, he supervises teams to integrate ambitious technical elements across large-scale programs and events. Staging, lighting, audio, video and special effects—Karim introduces vivid elements into complex technical environments. All…
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Event design draws us out of our everyday environments. Dynamic displays, scenic builds and dramatic stages capture the audience’s attention. Customized spaces come together thanks to the behind-the-scenes talents of environmental designers. These solution-oriented event production experts believe great event design shouldn’t just look incredible. Thoughtful design elements open minds and promote interaction. Here are…
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As artificial intelligence (AI) emerges as a redefining force in creative event production, curiosity is key. Experimenting with prompts helps Hartmann Studios’ production designer, Greg Sullivan, leverage industry-disrupting tools to inspire and streamline his work. He’s defined his dynamic career around constantly learning to meet the next wave of technological advancements. In the mid-1990s, when…
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What you need to know Jayne Samuels’ background as a performer informs her approach to event production. A former dancer, she embraces the complex choreography of staging corporate events as a fun, fast-paced challenge. As an executive keynote producer, Jayne leads dozens of team members toward achieving event visions that entertain and inspire audiences. She…
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What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections….
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