Fresh event strategy inspires innovation

Samsung Developer Conference

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Event strategy captivates developers around the world

Samsung knew that getting the attention of developers everywhere was key to sparking widespread
growth. Bigger, better event marketing could position Samsung as the brand of choice with this
sought-after tech audience. By reimagining their event strategy, Samsung would demonstrate
leadership in the Android community.

The brand chose to convert its homegrown developer meeting into a true international developer
mega-conference held at San Francisco’s Moscone Center. The goal was to show its growing menu
of technological innovations in front of a high-value crowd.

Strategy

Creative Services

Digital Services

Event Production

Technical Production

Hybrid event transforms developers’ loyalty

The immersive event drew over 5,000 participants from around the world, delivering a total
experience worthy of their brand. For 20,000 more who attended virtually, it offered mobile app
developers a first look at cutting-edge tools and technologies.

Developers expect flawless tech production. This event delivered, both on site and online. A
dedicated website and mobile app, combined with innovative programming, sustained engagement
across in-person and remote audiences.

Core corporate event elements inspired, connected and equipped developers. These included
keynotes from Samsung executives in California and South Korea, a product expo, networking
events, breakout sessions, opening and closing receptions, plus the live on-stage demos this
audience loves.

Each event was brimming with brand identity, and surprises (snake charmers, anyone?) made for
memorable moments. This event kept Samsung on the map as a global player, opening developers’
eyes to countless ways to create on the Samsung platform.

20,000

virtual participants

5,000

live developers

hours of breakout sessions

keynote sessions

blowout parties