Co-creating Activations for a Dual Location Corporate Event

Celebrating success is key to growing a strong organizational culture. For software giant Adobe, a year-end wrap-up was also a chance to look ahead and create company-wide momentum. Mixing motivational messages from leaders with authentic activations would enhance employee engagement. A coordinated approach would foster a sense of belonging across campus locations in San Francisco and San Jose.

Getting everyone involved reinforces the kickoff messaging and breaks up speaker blocks. High-impact, cost-effective experiences transformed existing venues and delivered consistency between the two locations. We worked with existing layouts to establish third spaces, providing additional furniture and signage.

Throughout the day and into the evening, each area featured new opportunities. Morning focused on tools to ignite conversations among colleagues. Afternoon cultivated creativity, with bracelet making, cookie decorating and workshop tinkering. Entertainment and “Minute to Win it” challenges elevated energy levels as the event extended into the evening.

After content sessions, a celebratory atmosphere prevailed. A roaming illusionist surprised partygoers. Candy bars and specialty mocktails prepared guests for the glow room, an immersive blacklight space with after-party vibes and a DJ.