Sarah Haines
Thursday February 29, 2024
“I believe every event is an opportunity to tell a story. Our teams approach each event as more than a moment in time, but as part of the overall employee, customer and partner journey with our clients’ brands.”
Sarah is a leader dedicated to transforming ideas into unforgettable experiences. She empowers a dynamic team of event experts to deliver on client goals with integrity, teamwork and an unwavering commitment to excellence. Passionate and admittedly competitive, you can often find Sarah on the sidelines of her sons’ sporting events, giving back to her community or climbing the Peloton leaderboard.
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Messaging, Campaigns + Brand Alignment
“Story First” Event Design (Part 3): Plotting Activations
What you need to know Taking a “Story First” approach to event activations boosts engagement and makes a lasting impact. Inviting attendees into the center of the action takes them from being passive observers to active participants. Part one of our series on “Story First” event planning introduces why and how to establish a cohesive...
6 Min Read
Messaging, Campaigns + Brand Alignment
“Story First” Event Design (Part 2): Setting the Scene
What you need to know In a “Story First” event planning approach, the setting is about so much more than where your event is held. Settings evoke a mood, but they also have the power to define and even change characters. Think of the deep, dark forest in fairy tales or the Millennium Falcon in...
5 Min Read
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How to Take a “Story First” Approach to Event Planning (Part 1)
What you need to know Setting a successful creative event strategy starts with knowing how to tell a good story. Event professionals who approach event planning like they’re drafting a bestselling book or blockbuster screenplay create a more engrossing experience for attendees. Instead of executing against a checklist, they’re plotting opportunities to forge emotional connections....
6 Min Read